Jessica Gwynne standing in a pale studio set.

You didn't build a business to feel trapped by it.

Living life is the whole damn point.

Quick Tip: There is no magic dollar amount that sets you free. You can take the shackles off now.

I built a $10M regulated financial services business from scratch, automated five full-time roles out of it (while nobody lost their job), and now I can disappear for a week or 3 and nothing breaks. It's time to stop earning your freedom and start living it.

Jessica Gwynne seated in a blue shirt and white trousers.

I resented the heck out of the business I built, so I rebuilt it around my life.

Hello, I'm Jess! I didn't have a grand vision for my business, I didn't even have a qualification, I just saw a problem and my brain had to solve it.

Along the way, I've learned that I have a knack for simplifying things. I can sit with the full complexity of a business and find the through-line that makes it all click. I'm also not a tech person, I'm just a person who uses tech. And honestly, I'm tired of watching people make it seem way harder than it is, or worse, using it to scare you into thinking you're already behind before you've even started.

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The Sunday Scaries. Answering emails on holidays. 3am wake ups. Being asked 'how's business?' and saying, 'yeah, good' while your chest is tight.

You built this amazing thing you're proud of and... also resent. I've been there. A business you love and are simultaneously exhausted by. I changed that for myself and now get to play padel twice a week, drink champagne in Champagne, take weeks off without anything breaking, and spend an unreasonable amount of time with my bulldog Luna. That's the life the business was always supposed to give me and now I want to help you do the same, because it's not as far away as it feels.

So, here's how we can work together...

Jessica Gwynne standing outdoors in blue denim.

Where is AI draining you?

Find out what tools you're overpaying for, where your team is still doing things by hand, and where AI could actually make so you can spend more time drinking champagne in the Riviera!

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Jessica Gwynne in a dark floral outfit.

Want to get a quick hour back every day?

A no-nonsense starting point for putting Automation (repetition based AI) to work in your business to stop doing the boring jobs that crush your soul.

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Private Coaching

Retrouvaille: The Joy of finding something you thought you’d lost.

three months with me: we simplify your business, get your time back, and you remember why you loved your business in the first place.

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Jessica Gwynne seated beside a floral arrangement.